April 23, 2011

Sarojini Nagar Shopping 101



Since I have suddenly started frequenting Sarojini Nagar once again, I thought of doing a post on how I try to get the most out of it. As I have mentioned  BEFORE I really don`t remember why I actually STOPPED visiting that place. Its the desi version of a Forever 21 or Zara actually. Cos they have all the latest styles for  as cheap as you can bargain! 


Also I have observed that they have copies of the latest trend faster than they used to. And now that I have discovered proper shoe shops that are doing the same thing i.e selling on trend things, I dont think I am going to make the mistake of forgetting about Sarojini again!


I am just going to quickly explain how Sarojini Nagar works for the uninitiated! I think it`s safe to say that we all know that major clothing stores (high street ones) from H&M to Zara to Marks&Spencers to stores like NIKE outsource their products to the third world countries such as India, Bangladesh etc to make their products. This works out ridiculously cheap for these clothing giants as labor laws are very poor in these countries and minimum wage is disgustingly low. 
You want to know how RIDICULOUSLY cheap it is for these stores? Having visited a factory that churns out clothes for Marks and Spencers last summer I got a first hand experience. One top (t-shirt/camisole/ganji) costs MAX 70 rupees. And Marks and Spencers sells it at about 9 POUNDS.. So i`ll let you calculate the profit!

If these pieces, in anyway do not correspond to the design sheets that are handed out, they are rejected. These mistakes wont really matter,because they are minor for us, but major for companies that want ALL the pieces to look EXACTLY the same, and in a CERTAIN way. If there is even the slightest discrepancy they say no to it.



Now I am not really sure what the procedure for these rejects officially are, but I have heard some companies instruct the factories to burn them or discard them in such a way that they dont fall in the hands of the wrong people (i.e the Sarojini seller types)
The things being sold here are also surplus stuff, or maybe stuff that got left behind when it was being exported or came in too late.


Of course it being India, everyone is looking for a profit and to make easy money, so what if it is somewhat illegal.
From what I`ve heard from the grapevine (and it`s a REALLY strong grapevine) people buy these rejects on the basis of WEIGHT not the amount of pieces. That is how these sellers in places like janpath and sarojini make a profit, and we get a good bargain simultaneously. You may come across pieces where the tag is cut off and you can only see the edge of it. Thats done so that the factory cannot be traced back to.



Sarojini Nagar has something called 'fashion street' and a sprawling vegetable market. I hope you know which one we`re focusing on : )


So after that introduction, here`s how I like to shop at Sarojini so that I reap its full benefits! :)



  • First of all, before leaving the house, carry an extra bag, apart from you usual handbag. I carry a jhola. When you are buying stuff from the open air shops, they will give you stuff in small not-so-sturdy bags. And assuming you are on a serious shopping spree you will collect these plastic bags quite fast.And so will the rest of the crowd around you. If you put everything you buy in one bag, which is YOURS, there is a lesser chance of you actually losing or misplacing one of the little bags or leaving it at some shop. Also it`s GREEN :)
  • If you`ve been to Sarojini before you know it`s a downright maze. You can get lost pretty easily. That`s why I always start from the same spot, every time. This way I some what know my route and remember which shops I have liked previously and know where they are.
  • Go in the daylight. You will see the true colours of the clothes. The market is not very nicely lit in the dark, and it`s not the same. Despite the crowd there, I somehow still don`t think its quite safe to go there when it`s dark. It has numerous alleys. So yeah. Daylight=Good
  • Going there in the daytime has its downside though. Specially in these summer months the afternoon sun is crazy. But to tell you the truth,that has never stopped me. But just to be safe from getting that unwanted tan or the heatstroke, carry a hat or cover your head with a stole.



My mother is the one wearing a damlation over her head. Upon seeing my Masi, and remembering that she forgot to get something to save herself from DILLI KI GARMI she quickly bought the dalmation  for Rs.50

  • If you are looking for something particular, always look everywhere for the best deal. Its happened to me so many times that I have bought something from one stall, I walk a bit further and I might find the same thing at a lesser price or maybe the second stall has more variety! If you are going to the shoe shops then definitely check out all of them before settling on something, as you can`t bargain in these ones and you should look for the best price!





  • Ask the guy for Every colour he might have. This way you can have variety. As I mentioned above, the pieces being sold here are rejected ones. So there might be a problem in sizing. Always measure the sizes that the guy might show you, first against each of the other pieces then against yourself. I have bought t-shirts, that fit me like a glove but their tags says LARGE. So maybe thats why they get rejected. So ALWAYS CHECK SIZE. Don`t go by the tag.
  • While you are checking for things, ALWAYS ALWAYS check for tears, loose buttons, missing buttons and stains. These clothes are transfered  from one place to another in big bundles and are bound to get damaged. If  a button is loose, you can probably buy it and get it fixed. But say no to ugly and big cuts and stains. It will be your call actually, whether its worth repairing or not. I have bought stuff like skirts and dresses which are slightly bigger and gotten them altered. But I stay clear of clothes that are cut, if you want to buy despite a cut, show it to the guy and ask for a discount immediately!
  • Keep the fact that these clothes have been transported in really bad conditions. And have been stored in the dust and god knows how many people have touched them. WASH BEFORE WEARING!
  • When I saw the Pink-Coral dress i wore for my conti, even though it was lust at first site, I wasnt sure I would ever wear it, and nor was my mother. My mother said"Idunno if you`d ever wear it, whats the point" I agreed and walked away. The guy fell for the truth and halved his price! So my mother yesterday used this again, this time as a bargaining trick and I bought another dress for 150/- HA!
  • And in this heat remember to 


HYDRATE!!
but carry a bottle of water if you don`t think these things are safe :)


or have some deliciously pink cotton candy!!


I want those bow flats on the right! But for the winter!

I have saved the best for last. I have fallen in love.
With these beauties..!




I found these in the first shoe shop (no, thats not the name, I always forget to see the name, its not KINS nor is it Soft&Sleek, although these two have nice platform pumps as well)
They were for Rs.2095! And ohmygod they were so damn comfortable.
Alas! I did not buy them. What would I do with them? Where would I wear them? I AM 5 freaking 8 feet tall. After slipping these on, I was towering above everyone, and it`s safe to say the shop didn`t need a security camera anymore. I had a 'birds-eye-view'. I was a giraffe. I could go on...
Anyway, I`AM in love. I am going to have dreams about these. Their sheer velvety-ness. Their comfort.
:(
Please head on out and try them out. For my sake!
I think I won`t rest until I buy them! But I cant torture them, just kept in my room gathering dust. WhatToDo!?


Dilli Ki Garmi, the dlf parking building coming up in the left and the pretty clouds :)



There is a documentary I think the BBC made on these third world countries and the factories and how these clothing giants exploit them. I dont remember the name nor do I remember if it was in India. Or maybe it was in Mumbai? Not sure.
But the factory I went to, was in the NCR and it was very clean and had no child labour. Marks and Spencers have extremely strict guidelines and rules. If anything goes wrong, its their name and reputation that is on the line.
(I am saying this by my PURE experience, I am in NO way associated with Marks and Spencers, haha I WISH I WERE though!!)
Also at least I think that with the growing awareness and the growth of the medias influence, there would be very few clothing companies that would be indulging in these illegal ways, knowingly.
An interesting fact? Bangladesh is fast becoming the place for these clothing stores to go to for its cheaper than INDIA rates and much much worse labor laws.


I really hope I didn`t bore you.
If I did please feel free to tell me! 




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24 comments:

  1. Haha that REALLY was a 101...and yes they do buy by weight ..by kg and stuff..and true about the hydration...i tend to stop at the juice stalls for a quick refresher.....

    And very true about the size tag, iv seens XL's that are too small for me and XS's that are way to big...so wonly sizes\

    And i would say go early morning for bonnie... :p
    Leave when sun comes out..

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  2. Ya its true...India's manufacturing rates are no longer competitive. Sri Lanka, Bangladesh and even China are cheaper...which is why large garment manufacturers have closed or minimized their export sections and are focusing on the domestic market.

    This is when the size of our population is a good thing!!

    I guess India will be used more for specialty processes like embroidery etc.

    But do you think this would mean that places like Sarojini will have less choice???

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  3. Oh and...i can so understand..im 5'7 myself, add to that my bf who is 5'9...i cannot wear more than an inch and a half of heel!!! I dont like looking taller

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  4. This post needs to be shared with all the Delhiites + all the people planning to come here and shop!

    Well done! Sarojini Queen! :>

    Hmmmm, I need to attend some school that teaches how to bargain, my mom does it well.. I guess all moms do.

    Thos pumps are gorgeous, I can't believe they are "comfortable". Are they!?!?! Wow! Magic...I'd love to own them some day too. I am 5"2' :>

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  5. Oh! I have to make time to go there on my next trip! I like how you compared it to Forever 21 ... So true! :)

    ♡ from © tanvii.com

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  6. Briliiant write up :) useful for someone like me... everytime i visit delhi i go to sarojini. But am either short of time or i get lost :/

    And am BAD at bargaining.. :/
    Ah.. well.. a girl's gotta learn..
    Its a life saving skill :P

    and ya that documentary was on factories in Dharavi, slum area in Mumbai.. i did a post on it. you can check it out :
    http://www.thegirlatfirstavenue.com/2011/04/where-do-your-clothes-come-from.html

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  7. You have explained it really well....I do all that you have told in Mumbai on linking road and Hill road :)

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  8. Sounds SO good the way you described it.Anyone going there should definitely use this post as a handbook ;)

    www.style-fiesta.blogspot.com

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  9. I haven't shopped in Sarojini since last summer! I must make my way there again! :D

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  10. sarojini nagar is one place which has provided me stylish childhood, teen and early youth (college days) clothing!!
    My mum discovered it long before it became a rage amongst college crowd, well, in those days it was frequented more by foreign tourists....
    anyways, i really liked your advice on the how to buy from SN, have been a experienced SN shopper myself, i have used some of the tactics myself too!!
    nowadays, i go rarely there, mostly due to my house being located far away from it...but when i do go there,, i pick up a lot of stuff!!

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  11. THOSE SHOES <3 Love them!!

    Btw, if you don't have dry shampoo in India you can use talcum powder! It's just as good :D xx

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  12. I think one of your advertisements caused my internet browser to resize, you might want to put that on your blacklist.

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  13. oh...i love sarojini nagar...and btw i bought 5 garments for rs. 900 in Kamlanagar...and all of them are very in...:)

    street shopping absolutely rocks:)

    p.s. following your blog!!!

    ReplyDelete
  14. i want that marble soda!!! its been yrs since i had one :(

    http://donotshoeme.blogspot.com/

    ReplyDelete
  15. First time reader! Love the shoes! and you are so true about SN market!

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  16. Love the shoes - just buy it!!

    The post is so true - SN is a maze and you have to really bargain and check every piece. But its so much fun shopping here becoz you dont know what jewel you might find!

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  17. This post soo made me wanna go to SN again!! Used to frequent it during the college days, but these days mall's become the one and only destination..
    Abs lovely shoes..
    I am planning to go to GK M block tomorrow, really hope I find something nice there!! SN's too far...

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  18. Thats a lot of help. And those pumps are something to die for, but your height problem, I totally understnd, while reading it, I was like wow! Thats me!
    Haha.
    Great blog.
    x

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  19. this is a greatttttttt Post !!! all the things written are sooo TRUE !! hehehe.. and yes this tempts me to go shopping to Sarojini again sooonnnnnnn !!! : )

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  20. Very detailed info. I shopped some stuffs from sarojni and the experience was really nice. :)

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  21. such a detailed post..ty soo much...very very helpful for starters like me...

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  22. Hi..i have been following your blog from quite sometime and I really appreciate them..I have a request. Would you please review lajpath nagar anf janpath market of Delhi?? Thanks!!

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  23. well after my finales are over in 10 days the first thing im gonna do is head to SN market nd bust all the stress nd my momma's money tht she had been saving all this while to make me shop till i drop! yippy! :D

    ReplyDelete

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